Rational

In my dream I need to taking work in the 5 star hotel and important must to be the hotel in Thailand, so I choose this brand because first I like beautiful atmosphere and I like hospitality of Oriental. Second I interest that why business man of The Mandarin group then come to share with Oriental.

Company background

Mandarin Oriental is best defined as a family of individual hotels and resorts, each with their own distinct personality yet inherently linked to their exotic oriental roots. This luxury brand strives to delight of guests by providing service that is gracious and sincere and steeped in the values of the orient. Mandarin Hotel group starts service business from flagship business in Hong Kong in 1963 and a lot of fame and luxury service side. They increase a number of branches to be international network so-call Mandarin International Hotel Limited in 1974. The factor want to create service standard in Asia, and the same year just has increasing branch by joining in business with Oriental Bangkok Hotel which is the first class hotel of Thailand and be accepted from around the world. Afterwards in 1985, Mandarin group just conspire both organization structures on behalf of Mandarin Oriental. The head office in Hong Kong was changed the name to be Mandarin Oriental International Limited by the price about 277 million USD in 1987.

Branding

Mission Of Mandarin Oriental to Customer
is to delight of guests and the word delight is the perfect acronym for everything that Mandarin Oriental represents.

DELIGHT. is mean

Distinctive.
A unique collection of individual hotels and resorts. Each property has its own distinctive flair and charm, while guests are assured unparalleled warmth and hospitality in every destination.

Exotic.
The magic of the orient, with a sense of place. Reflective of local culture and style, each hotel has a strong sense of place while oriental touches provide a warm and inviting atmosphere.

Lively.
A place with energy and momentum. Creating experiences of exceptional quality, Mandarin Oriental hotels and resorts are vibrant, popular places from which to enjoy the best in life.

Imaginative.
Innovative designs and services to excite and entertain. Chic and spacious with innovative architecture, interiors and original art, Mandarin Oriental welcomes guests with impeccable surroundings and creative spaces.

Guest centered.
A service that’s personal, passionate and surprising. With our oriental beginnings, highly personalized service comes naturally to us all. Our aim is to delight and surprise you on every occasion, and to constantly welcome you back to the warmth that is Mandarin Oriental.

Harmonious.
Caring service combined with special touches. We welcome you with the utmost in personal attention and create a harmonious and holistic environment to ensure total relaxation and enjoyment. Distinctive charm and hospitality is provided in elegant and immaculate surroundings.

Time giving.
A place which gives time to enjoy, relax and reflect. Mandarin Oriental aims to give you the time to experience life and all its pleasures.

Unique Selling point

Mandarin debut in 1987, executive of Mandarin wish to create the brand to be unique of deluxe and magnificent, they want to reflect identity of locality. Mandarin dump money to debut brand in 2000, which is compiling of around the world to be austere campaign but side to delicately. That makes this symbol is known to the people and attract people whom are famous attend this ceremony. And the side of combine name between Oriental Bangkok Hotel and Mandarin Group that is compare as casting up, everybody can know that is the symbol of quality. Unique selling point of Mandarin Oriental is selling luxury service amid an atmosphere of local culture that can see through the architecture, decor and service unique to the local food, such as a spa service.

Target group

The majority of customers of Mandarin Oriental Group are high class such as businessman or high society people who have purchasing power and high expectation in receiving as well. In the side of service of Mandarin posit on awesome and include beautiful architecture of under company that can attract tourist who fascinate in architecture especially, Mandarin Oriental Bangkok Hotel and Mandarin Oriental Dhara Dhevi Chaing Mai Hotel which is only both of under Mandarin Oriental The Hotel Group.

Key Successful Factors

The factor that can make the brand successfully is expanding standard among atmosphere of architecture from any country. That can say we sale luxury in the side of service together with culture of under company.

Mandarin Oriental Hotel Group Aim

The propose of this advertising is brand awareness and brand image you can see that Mandarin Oriental The Hotel Group try to present with customer for touch to high levels of luxury of service, and build customer feel good with hospitality of hotel but weak point of this advertising is published in small narrow because doesn’t have this advertising in television.