Rational

In my dream I need to taking work in the 5 star hotel and important must to be the hotel in Thailand, so I choose this brand because first I like beautiful atmosphere and I like hospitality of Oriental. Second I interest that why business man of The Mandarin group then come to share with Oriental.

Company background

Mandarin Oriental is best defined as a family of individual hotels and resorts, each with their own distinct personality yet inherently linked to their exotic oriental roots. This luxury brand strives to delight of guests by providing service that is gracious and sincere and steeped in the values of the orient. Mandarin Hotel group starts service business from flagship business in Hong Kong in 1963 and a lot of fame and luxury service side. They increase a number of branches to be international network so-call Mandarin International Hotel Limited in 1974. The factor want to create service standard in Asia, and the same year just has increasing branch by joining in business with Oriental Bangkok Hotel which is the first class hotel of Thailand and be accepted from around the world. Afterwards in 1985, Mandarin group just conspire both organization structures on behalf of Mandarin Oriental. The head office in Hong Kong was changed the name to be Mandarin Oriental International Limited by the price about 277 million USD in 1987.

Branding

Mission Of Mandarin Oriental to Customer
is to delight of guests and the word delight is the perfect acronym for everything that Mandarin Oriental represents.

DELIGHT. is mean

Distinctive.
A unique collection of individual hotels and resorts. Each property has its own distinctive flair and charm, while guests are assured unparalleled warmth and hospitality in every destination.

Exotic.
The magic of the orient, with a sense of place. Reflective of local culture and style, each hotel has a strong sense of place while oriental touches provide a warm and inviting atmosphere.

Lively.
A place with energy and momentum. Creating experiences of exceptional quality, Mandarin Oriental hotels and resorts are vibrant, popular places from which to enjoy the best in life.

Imaginative.
Innovative designs and services to excite and entertain. Chic and spacious with innovative architecture, interiors and original art, Mandarin Oriental welcomes guests with impeccable surroundings and creative spaces.

Guest centered.
A service that’s personal, passionate and surprising. With our oriental beginnings, highly personalized service comes naturally to us all. Our aim is to delight and surprise you on every occasion, and to constantly welcome you back to the warmth that is Mandarin Oriental.

Harmonious.
Caring service combined with special touches. We welcome you with the utmost in personal attention and create a harmonious and holistic environment to ensure total relaxation and enjoyment. Distinctive charm and hospitality is provided in elegant and immaculate surroundings.

Time giving.
A place which gives time to enjoy, relax and reflect. Mandarin Oriental aims to give you the time to experience life and all its pleasures.

Unique Selling point

Mandarin debut in 1987, executive of Mandarin wish to create the brand to be unique of deluxe and magnificent, they want to reflect identity of locality. Mandarin dump money to debut brand in 2000, which is compiling of around the world to be austere campaign but side to delicately. That makes this symbol is known to the people and attract people whom are famous attend this ceremony. And the side of combine name between Oriental Bangkok Hotel and Mandarin Group that is compare as casting up, everybody can know that is the symbol of quality. Unique selling point of Mandarin Oriental is selling luxury service amid an atmosphere of local culture that can see through the architecture, decor and service unique to the local food, such as a spa service.

Target group

The majority of customers of Mandarin Oriental Group are high class such as businessman or high society people who have purchasing power and high expectation in receiving as well. In the side of service of Mandarin posit on awesome and include beautiful architecture of under company that can attract tourist who fascinate in architecture especially, Mandarin Oriental Bangkok Hotel and Mandarin Oriental Dhara Dhevi Chaing Mai Hotel which is only both of under Mandarin Oriental The Hotel Group.

Key Successful Factors

The factor that can make the brand successfully is expanding standard among atmosphere of architecture from any country. That can say we sale luxury in the side of service together with culture of under company.

Mandarin Oriental Hotel Group Aim

The propose of this advertising is brand awareness and brand image you can see that Mandarin Oriental The Hotel Group try to present with customer for touch to high levels of luxury of service, and build customer feel good with hospitality of hotel but weak point of this advertising is published in small narrow because doesn’t have this advertising in television.

Magazine

This is important strategy of Mandarin Oriental The Hotel Group because Mandarin Oriental The Hotel Group receives a various award from Travel magazine of the world which have a target is business man and traveler. So can build customer feel to brand image

Discount Promotion

Discount room and service is a favorite promotion of the hotel business because is pull customer come in to stay when low season. Beside hand sale and then also help stimulate sale. This promotion is to increase sale volumes.

Fifth week

This week I learned about promotion strategy. For me, part of promotion have an interesting because I think that person who to work about advertising is excellent person because of he has performance for talk everyone believe him. Knowledge that I receive is mean of promotion and divides promotion. It can divide is 2 parts is push and pull. Which both have difference “Push” is relation between manufacture and retailer for stimulate selling and “Pull” is relation between manufacture and consumer by use advertising and public relation. Which each part have different proceed but have a same gold is increase selling. And to day my teachers tell us about trip for write my journal because somebody had a mistake for write sentence. Today I would link to tell something for learning in this subject. All of time I learning English for International business trade I feel afraid because I doesn’t have skill about research and I fear that I can’t take work. Although my teacher will always tell me that I can do but sometime I still feel bad. I will try taking everything for good work. I must believe myself I can do……..

Fourth week

Today I am learning about product strategy. My teacher identify that product strategy is think about any product. Have a part is R&B is research market, Branding is to make it have land mark, Warranty, Packaging Support and Service. She had example is IPot product from Apple. Beside she talks about product management of Phillip Kotler theory. That is Create customer value, Positioning and Branding. In part of Blog she tells that must have a good content, good language and good design. And my homework for next class, she wanted we roll-play about interview. In my group I receive interview from my friend. I take about my education, performance and another of my. I feel good because my teacher tell that my group is good. In this week I feel good because I can used my knowledge for applied with my class.
I can tell that this class is make me happy because teacher and my friend can make me don’t feel afraid with speak English.

Third week

Today I learning about marketing mixes have 4p is Product, price, place and promotion. My teacher had an activity for share detail product from brand name that we used and reply 5 questions
-What is the core value of the product?
-Why do you decide to buy a particular brand?
-What value do you seek from the product?
-Do you get influence from advertising campaigns?
-Did you buy what you really want or you are told to do so?
And she give we share information of each group.

Second Week

In my class my teacher has a password for sign in M-learning for download PowerPoint. She had a link for learning about interesting in business, and had homework about making blog, writ journal and read new about GM. Next class she talk about regulation for writ web blog. She want they have 2 main of web blog. First part for marketing mixes and last for writ my journal and other is I want to have in my blog, for example Glossary, Note, Tips etc. She takes about search product or brand name for search information. Beside she teaches about principle of marketing concept. Start lesson from USER who have want need and desires and we can divide users 2 patterns is end users and business users/customer and responsibility of marketing businessmen. And last she had a paragraph of product from businessmen to users and Mallow theory.

First week First Journal

Today I am very excited to come to class because I have heard a lot of things about my teacher and I really wonder what she is like. I discovered that she is a lovely person with a very friendly personality. She makes all the students in class smile and we all feel good to be around her.In class my teacher teaches about the way connect with her. In part of matter her talk about business mode and introduce to subject and last she have homework is research typing of blog and review blog that I interest. And next class Ajarn Gob talk about course syllabus and had activities for us is " A warm up Question" It is work for think about Business in my thought. After that we share information of each group and last she talk with us that we search brand name that a member used and ask that why you used it and she had homework for us that search information of bra.